Countertop Display Unit for the Ultimate Cleaning Kit
Following the successful launch of their Bathroom Restoration and Maintenance Kit, leading UK Shower Manufacturer, Roman, have created a Countertop Display Unit, so merchants and retailers can easily display the products to encourage add-on sales from their customers.
Roman launched their Shower, Tile and Bath Restoration and Maintenance Kit, into their bathroom cleaning range in August this year and they have received extremely positive feedback from their retail partners, who were keen to display the products at the Trade Counter, or till area of their store. This positioning is proving most effective for both browsing customers and as an add-on purchase.
Following this feedback, Roman created a Countertop Display Unit so retailers can neatly display the products in a fully branded point of sale unit, which highlights some of the key product selling benefits. This Countertop Display Unit is available free of charge for all stockists of the Cleaning and Restoration Kit.
The Restoration and Maintenance Kit is a three part formula which cleanses the bathroom surfaces, adds a layer of protection and the final bottle, Roman’s Award Winning Ultra Care, tops up the protection on a weekly basis as part of the regular cleaning routine. The Ultra Care is also available as a separate add on purchase and it has been a popular product since its launch over 10 years ago.
David Osborne, Managing Director at Roman, comments: “We always encourage our retailers to stock products which offer the opportunity to turn browsing customers into purchasers. Offering a product such as a cleaning kit, is the ideal way to encourage every person who visits your showroom to make a purchase. Our Ultra Care bathroom cleaner, has always been a popular browsing or add-on sale for our retail partners. We are now seeing that likewise the three part Restoration and Maintenance Kit is also opening up the opportunity for a regular repeat purchase, in between bathroom refurbishments. This helps build and cement a long term relationship between the retailer and the consumer.”