Roman Embrace Change
UK shower manufacturer and designer, Roman, have made some key changes to their popular Embrace range of Shower Enclosures and Bath Screens, which includes a new product addition and some product design upgrades.
New to the range is the option of an Embrace Pivot Shower Door, with a Neo-Angle Panel Kit. This has been driven by requests from the Manufacturer’s customers, who are increasingly looking for this shape as a design solution.
A Neo-Angle Pivot Door, offers space saving benefits as it sits discreetly in the corner of the room and the door doesn’t fully open out, due to the offset pivot pin. They have become a popular installation choice where homeowners have a limited and unusual space to work with, such as a redundant airing cupboard in their bathroom, due to the addition of a combi-boiler. Commercially it also makes a lot of sense by moving the design solution away from price sensitive Quadrants.
Other changes to the Embrace Range include some upgrades on the Embrace Sliding Door Shower Enclosure and the Embrace Quadrant Enclosures, which now feature smoother running bearings and a quick release system for easy cleaning. The look of the products has also been further improved, with slimmer horizontal profiles which have been reduced by 20%. The Sliding Enclosures also now feature positive magnet closing for better water integrity.
To complete the update, Roman has also increased the height of the Embrace Wetroom Panel range, from 1900mm, up to 2000mm. This keeps them in line with the current market trend towards using these Panels with Low Level Trays or straight-to-floor.
Roman have an in house design team who continually work on product development, whether that is new products; or modifying and fine tuning existing products.
The Embrace Range was originally launched by Roman in 2009 and is their mid-market range, which offers affordable solution products that are designed for ease of installation, whilst still offering a stylish finish. The products in the range also have the option of an integrated digital shower valve which sits in the product profile, making for a quick and easy upgrade to a high performance (or pump orientated) shower.
Like all Roman Enclosures and Bath Screens, the Embrace range incorporates Ultra Care pre-coated glass protection, for easy cleaning, teamed with a service backed lifetime guarantee.
David Osborne, Managing Director at Roman, comments: “As a manufacturer we are always keen to provide products which not only look great, but are also entirely functional and help solve customers’ problems. We were approached by a number of customers who were looking to install a neo-angle shaped enclosure, but would prefer an outward opening door enclosure. In response we added the option of a Pivot Door which is designed to be compatible for installation in this situation. It was already proving popular with our customers, ahead of it’s had official launch in March.
“Likewise we always strive to develop our existing portfolio on an on-going basis, making adjustments and improvements where necessary. Simple changes, such as upgrading the roller bearings on a product, can be greatly beneficial – this subtle change gives a much smoother, more silent operation, for a higher quality feel.”